Brief: Uber Eats was the official sponsor of the ICC Cricket World Cup, England & Wales 2019. The brief was to create a digital activation, noise builder to engage with its social media audiences keeping the theme of the cricket world cup. 

The Idea for the promotion of ordering from Uber Eats to win free tickets to the world cup had a film created by the brand which promoted the idea of #EatsHomeAdvantage. Watch that film here. The client wanted to promote a digital activation using the same idea of #EatsHomeAdvantage and do something disruptive. 

Idea: The below listed case study explains the whole story...